LEGO Certified Store
The LEGO shop on Via dei Calzaiuoli, with a Pick a Brick wall and a machine that turns a photograph of you into a brick mosaic.
- Area
- Duomo
- Address
- Via dei Calzaiuoli 67-71R
- Where
- Via dei Calzaiuoli
- Inside
- Pick a Brick wall and Mosaic Maker
- Checked
- August 2026
- Price
- €€
- Go for
- A wall of loose bricks you fill by hand and a machine that turns your photograph into a build, two minutes from Piazza della Signoria.
- Skip if
- You are not here with children, or you are counting the budget carefully.
What everybody agrees on
Read across public reviews on Google and TripAdvisor in September 2026.
- Most
The Pick a Brick wall is what children remember. You fill a cup by hand from bins of loose pieces.
- Most
The Mosaic Maker photographs you and prints instructions for building your own portrait, which nothing else in the centre does.
- Often
It sits directly on the walk between the Duomo and Piazza della Signoria, so it costs no detour.
- Often
Staff let children play rather than hurrying them, which parents mention.
- Some
It is a shop and prices are shop prices.
What to order
Twenty minutes here between two things that require standing still is worth more than it sounds. Give the cup to the child and let them fill it themselves.
Before you go
- Getting there
- Via dei Calzaiuoli, between the Duomo and Piazza della Signoria.
- Best time
- Mid morning, before the street fills.
- With children
- From about four.
Opened in 2022 two minutes from Piazza della Signoria, which puts it directly on the route most families are already walking. The Pick a Brick wall lets children fill a cup with loose bricks by hand, and the Mosaic Maker photographs you and prints the build instructions for a portrait in bricks.
It is a shop and it is priced like one. Treated as twenty minutes of something tactile between two things that require standing still, it earns its place.